New Routes to Community Health

New Routes to Community Health

Mission:
To use local media to improve the health of new immigrants and refugees.

Background:
New Routes to Community Health is a national program of the Robert Wood Johnson Foundation, with direction and technical assistance provided by the Benton Foundation and MasComm Associates, a consulting firm specializing in media and community collaborations. The program aims to employ the Sound Partners for Community Health model to help new immigrants in eight communities around the United States address public health challenges through local media. New Routes grantees — local partnerships of immigrant organizations, media production centers, and established community institutions — will create radio shows, videos, newsletters, and other content to give immigrants a voice and enable them to exchange information with one another and their communities. To further support those initiatives, New Routes offers training conferences, site visits, and ongoing communication via phone, e-mail, and its Web site, which also serves as an information hub, connecting grantees to other groups doing similar work.

Outstanding Web Features:
Visitors to the New Routes site can listen to radio programs, watch videos, view photos, and read stories about recent immigrants to the U.S. Specific features are accessible via the media list, which is searchable alphabetically or by tag, topic, or immigrant population. The site also features a searchable database of resources. Visitors to the site may also contribute their own media and resources; explore a database of immigrant populations that features stories about the cultures, achievements, and challenges of newcomers to America; and comment on items in the site's News & Views blog.

Program Director: Beth Mastin, president, MasComm Associates
Main Office:
c/o MasComm Associates
4510 Regent Street
Madison, Wisconsin 53705
Tel: (608) 236-0674
Tel: (866) 380-4060
Subjects: health

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