To engage audiences interested in maternal health issues and encourage activism that improves the lives of girls and women worldwide.
Every Mother Counts is an advocacy and mobilization campaign designed to increase education and support for maternal and child health around the world. The effort was launched in conjunction with the release of No Woman, No Cry, a documentary film produced and directed by Christy Turlington Burns that follows the stories of women in Tanzania, Bangladesh, Guatemala, and the United States who are dealing with high-risk pregnancies. The film addresses problems the women faced while trying to get medical care before, during, and after childbirth.
Outstanding Web Features:
The Every Mother Counts site features pregnancy and childbirth stories and photos and invites visitors to share their own; videos about No Woman, No Cry and a Q&A with Turlington Burns; and educational toolkits on topics related to maternal and child health, including human resources, transportation and access to care, family planning, and obstetric fistula. Visitors to the site also can find information on how to get involved in the campaign, watch videos posted to the Every Mother Counts YouTube channel, and stay up to date with recent news and announcements about and from the campaign.