To help donors make informed giving decisions and to advance high standards of conduct among organizations that solicit contributions from the public.
About the Organization:
The BBB Wise Giving Alliance was formed in 2001 through the merger of the National Charities Information Bureau with the Council of Better Business Bureaus Foundation, which housed the Philanthropic Advisory Service. The merger partners represent over a century of combined experience in charity evaluation. The Alliance produces in-depth evaluative reports on hundreds of national charities based on comprehensive standards for charity accountability and a quarterly magazine, the Better Business Bureau Wise Giving Guide. The guide contains a summary list of the latest evaluation results along with a cover story on accountability-related topics.
The Alliance reports on national charities that are the subject of recent inquiries, as well as on national charities that request to be evaluated. There is no charge to the charity for the evaluation and no charge to the public for the resultant reports posted on the Alliance's Web site. Charities are evaluated in relation to accountability standards that address governance, finances, fund raising, effectiveness, donor privacy, and other aspects of their operations. To expand the volume of its reporting by streamlining the information submission and evaluation process, the Alliance has launched an online charity evaluation and reporting system. The Alliance does not recommends one charity over another. (Some local Better Business Bureaus separately report on local charities.) National charities that meet standards can apply to participate in the Alliance's National Charity Seal Program.
The centerpiece of the organization's Web site is the free access to detailed national charity reports. The Web site also provides tips on giving, a section for inquiries or complaints about a charitable organization, and access to detailed information on the standards for charity accountability.
About half of the Alliance's support comes from individuals, primarily in small donations; the Alliance also receives some funding from foundations and the national office of the BBB, as well as revenue from licensing fees for the national charity seal.