, an initiative of the , has announced that Tulsa, Oklahoma, will launch the first new local campaign designed to help parents and caregivers prepare young children for success in school and beyond.
The campaign, , was developed in partnership with local organizations with experience in improving early learning and health, including the , , and . The campaign will use a community-wide approach — engaging pediatricians, business owners, faith-based leaders, librarians, and others — to empower parents and caregivers to build the vocabulary of young children under their care by increasing the number of words they hear spoken every day.
In addition to creative community-wide messaging , local partners will disseminate messages directly to parents and caregivers using family toolkits developed in partnership with and to pediatricians using clinical early literacy tool kits developed by the . The campaign also will test new technology developed by the to help remind parents to build vocabulary-building activities into their daily lives.
"When it comes to raising children no one knows better — or cares more — than parents. Every parent wants to ensure the healthy development of their infants and toddlers," said Sen. Tom Coburn (R-OK), who is also a physician. "I appreciate what the George Kaiser Family Foundation and others are doing to help convey to parents the best advice about what they can do to encourage the physical, cognitive and personal development of their children."