Minneapolis-based has announced that for every up&up brand school supply item purchased at its stores between July 13 and August 2, it will donate one item to a student in need, with the aim of donating up to $25 million in supplies.
The company will make the gifts to the , which operates a national network of resource centers that provide free school supplies for students in need. The initiative was inspired by , a Target-exclusive brand of school supplies with a year-round "One for You, One for Me" mission — for every Yoobi product purchased at Target, a product is donated to a Yoobi Classroom Pack to be distributed to K-3 classrooms through the Kids In Need Foundation.
"For millions of kids living in poverty, the right school supplies often become a luxury instead of a necessity," said Laysha Ward, president of community relations at Target. "We know that giving is important to Target's guests. This program gives them an opportunity to make a positive impact on the lives of others and set kids up for success through the simple act of buying school supplies."