Starbucks Pledges $10 Million for Recyclable Cup

Starbucks Pledges $10 Million for Recyclable Cup

has announced a $10 million commitment in support of efforts to develop a disposable cup that can be recycled or composted.

In partnership with and its newly launched Center for the Circular Economy, Starbucks will launch the NextGen Cup Challenge, the first step in developing a global end-to-end solution that diverts cups from landfills and allows them to be composted or recycled. To that end, the partnership will award accelerator grants to entrepreneurs working to develop more sustainable cup solutions and will invite industry participation in the effort. Throughout the challenge, solutions will be open sourced so that others can benefit from and innovate on them.

In conjunction with the ' , Starbucks — whose cups currently are recyclable in Seattle, San Francisco, Washington, D.C., and New York City — also is advocating for consistent recycling policies across the country.

"No one is satisfied with the incremental industry-progress made to date; it's just not moving fast enough," said Colleen Chapman, Starbucks vice president of global social impact and executive director of the . "So today, we are declaring a moonshot for sustainability to work together as an industry to bring a fully recyclable and compostable cup to the market, with a three-year ambition."

"Through this partnership, the challenge will enable leading innovators and entrepreneurs with financial, technical, and expert resources to fast-track global solutions, help get those solutions to shelf, through the recovery system, and back into the supply chain," said Rob Kaplan, managing director of Closed Loop Partners.

(Photo credit: Getty Images)

"." Starbucks Press Release 03/20/2018.