The Phoenix-based has announced a $1 million donation from the charitable public awareness campaign sponsored by .
The California-based manufacturer of LATISSE, a prescription treatment for eyelash hypotrichosis — congenital eyelash deficiency — donated $5 for every consumer who registered on the LATISSE Web site through December. Building on the tradition of blowing on an eyelash to make a wish come true, the campaign will enable Make-A-Wish to grant the wishes of more than 135 children with life-threatening illnesses across the country. Led by actress Brooke Shields and beauty expert Anastasia Soare, the campaign was launched in March 2009 with an initial donation of $500,000 from Allergan.
"The Make-A-Wish Foundation relies on contributions from programs such as the LATISSE Wishes campaign to help us bring irreplaceable moments of joy to many deserving children," said Make-A-Wish Foundation of America president and CEO David Williams. "We strive to grant every eligible child's wish — and in fiscal year 2009, we were able to fulfill nearly 13,500 wishes, the most ever in the foundation's history."