Media Liaison

PETA | Washington, DC

Job Summary

Position Objectives:

  • To represent PETA to all forms of media
  • To brainstorm and manage media outreach and supervise all correspondence with media representatives


Primary Responsibilities and Duties:

  • Establish and maintain relationships with print, TV, radio, and online media contacts on the local and national levels
  • Write and edit official media statements and guide spokespeople on their correspondence with media
  • Write and edit official letters to media
  • Monitor Twitter for trending topics and media outreach opportunities
  • Develop new Twitter pitch ideas and target lists for issue and campaign coverage
  • Proactively research current events and media topics and trends and designate appropriate spokespeople to complete media interviews
  • Supervise media interviews
  • Supervise after-hours and weekend media requests (rotating weeknights and weekends)
  • Manage the media databases and assist in the creation of new database systems
  • Liaise with and advise PETA's foreign affiliates about PETA's campaigns and requests from media outlets
  • Perform any other duties assigned by the supervisor


  • Degree in a related field or equivalent experience
  • Minimum of two years of experience working directly with all forms of media
  • Excellent working knowledge of common media language and procedures
  • Demonstrated knowledge of and comfort working with database systems
  • Thorough knowledge of animal rights issues and PETA campaigns
  • Proven excellent written and verbal communication skills
  • Proven excellent editing skills
  • Proven excellent relationship-building skills
  • Proven organizational skills and the ability to work under tight deadlines in a fast-paced environment
  • Ability to maintain strict confidentiality at all times
  • Willingness and ability to be on call during weekend and evening hours
  • Professional appearance and adherence to a healthy vegan lifestyle
  • Support for PETA's philosophy and the ability to advocate PETA's positions professionally
  • Commitment to the objectives of the organization

How to Apply

Please apply online:



Organization: Nonprofit Organizations