Summer Learning Recruitment Guide

Summer Learning Recruitment Guide

School districts planning to launch voluntary summer learning programs to address opportunity gaps in learning for low-income children must include targeted recruitment efforts, a report from the argues. The (11 pages, PDF) highlights lessons learned from five school districts that participated in the National Summer Learning Project, an initiative sponsored by the foundation, and successfully increased enrollment and reduced no-show rates. Elements of success included first listening to parents’ perspectives on summer learning, creating engaging messaging, writing up a recruitment plan, being consistent and persistent in outreach efforts, using trusted messengers, making registration easy, and engaging directly with students. The report offers a menu of proven tactics, both required and optional, to ensure that at-risk students register and attend academic enrichment programs, as well as samples of flyers, postcards, and robocall scripts; talking points for teachers; and an FAQ.