'How Giving Days Can Work for Your Community Foundation: 10 Lessons From the Knight Foundation Giving Day Initiative'

'How Giving Days Can Work for Your Community Foundation: 10 Lessons From the Knight Foundation Giving Day Initiative'

Hosting a twenty-four-hour online “giving day” can help community foundations increase their visibility, engage new and existing donors, and build and strengthen relationships with local nonprofits, a report from the finds. The report, , distills lessons from an analysis of seventeen community giving days in 2013 and 2014 and finds that success requires planning and a willingness to address challenges, prizes and matching funds that can be used to incentivize donors and nonprofits, and a range of activities to help bolster nonprofit capacity. The report also recommends that foundations structure such events so that they connect with their long-term goals and take the time to learn from other community foundations that have run such events before diving in.

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