Disconnected: The First Nonprofit Email Survey

Disconnected: The First Nonprofit Email Survey

The Seattle-based has announced a followup study to the results of which were published earlier this month. The first survey had its genesis in the which argued that resources spent on e-mail strategies are more valuable to a nonprofit organization than resources spent on Web strategies; that a Web site built around an e-mail strategy is more valuable than a Web site built around itself; and that e-mail-oriented thinking will yield better strategic thinking overall. According to (what else!) an e-mail announcement from the Center, the second study "will partner leading consultants with nonprofit organizations in a number of trials to assess the effctiveness of email-based relationship development and management practices." Interested and should check out the terms of participation on the Center's Web site before applying.