Building Arts Organizations That Build Audiences: A Wallace Foundation Conference

Building Arts Organizations That Build Audiences: A Wallace Foundation Conference

Strengthening participation in the arts requires a rethinking of how arts organizations interact with their audiences that's informed by the collection and analysis of audience data, a report from the argues. e (20 pages, PDF) highlights recent discussions among recipients of the Wallace Excellence Awards — a grant program aimed at helping arts groups design and implement audience-building projects — related to audience expectations, effective engagement strategies, and ways to sustain successful projects. According to the report, the three essentials for building participation are understanding your audiences and drawing up strategies to "meet them where they are"; involving the entire organization, including leadership, in engagement efforts; and creating an organizational culture that embraces experimentation and learning.